A campaign for the annual Sustainable Business Conference, Nova 21. The primary target market for the conference is executives at companies around the world whose role is to implement policy changes. The objective was to create a campaign featuring identity design, promotional elements, and a website for the conference.
The typographic Wordmark identity with a corporate leaf-like structure to show sustainability and the colors were chosen to keep the theme formal and still create interest. An illustration of empowerment is used to show the importance of the topics in the conference.
