Beyond Compare

Our campaign focuses on spreading an inclusive body positivity message for people of all sizes, shapes, and appearances. We want to provide a place of comfort and support and focus on creating a virtual space for the people who have had a challenging journey in accepting the way they look and for those who were body-shamed.

  • We aim to provide a space to share their own experience anonymously and also read about other people’s stories and challenges. With our website, we will also provide all body-positive resources for our viewers to gain information, educate themselves, and most importantly find support and a community to let them know - they are not alone.

  • I was part of a dynamic team of four, and my role was super diverse. I contributed in a variety of ways, from brainstorming and developing strategies to conducting interviews with participants. I also helped design assets and took charge of online promotion to attract more participants and boost awareness. It was a really collaborative and hands-on experience!

  • Check out all the real participants, and their interviews on our mockup website.

Beyondcompare_humans
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Nova 2021 (Branding)