The objective was to give Wasaga Beach Cannabis Beverage Co. a new identity that is unique to its product market, develop packaging design for 3 main cannabis-infused beers and develop a marketing strategy along with its collaterals.

Make it stand out

Brand Positioning

We want transformation and strive to influence society’s perception of cannabis for the better. To provide its consumers with a feeling of serenity, The Wasaga Beach Cannabis Co. offers high-quality, non-alcoholic cannabis-infused beverages.


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Mindfit (Branding)

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Vibrant Vibes (Branding)